What exact step-by-step playbook does a b2b startup need to convert freemium users into £100k annual customers with Intercom
I remember the first time I saw a freemium sign-up spike and realised that growth alone wouldn't pay the bills. Freemium is a brilliant top-of-funnel driver, but turning those free users into high-value customers — the kind that bring in recurring £100k ARR accounts — needs a repeatable,...
Featured
How do founders structure equity and vesting to avoid disputes when taking on a first angel investor
When I took on my first angel investor, I quickly realised that the financial infusion was only...
Which three ai tools should marketing teams combine to automate lead qualification without losing the human touch
I’ll be direct: automating lead qualification doesn’t mean turning your process into a cold...
How small businesses can harness ai tools like chatgpt to boost efficiency
As a small business owner, staying competitive often feels like walking a tightrope. Between...
How to use linkedin ads to unlock b2b growth opportunities
LinkedIn has solidified itself as the premier platform for professional networking, but its...
Decoding the psychology behind successful b2b pricing strategies
When it comes to B2B pricing strategies, it’s not just about numbers or cost-plus markups....
The untold benefits of fractional ctos for scaling tech-driven startups
In today's fast-paced and innovation-driven world, startups often face an uphill battle when it...
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Technology
How small businesses can harness ai tools like chatgpt to boost efficiency
As a small business owner, staying competitive often feels like walking a tightrope. Between managing resources, serving customers, and innovating, we all know efficiency is key. What if I told you there’s a game-changing ally out there that can revolutionize how you work—an ally in the name of...
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Marketing
How to use linkedin ads to unlock b2b growth opportunities
LinkedIn has solidified itself as the premier platform for professional networking, but its advertising potential often remains an untapped opportunity for many businesses. As a business leader or B2B marketer, have you truly explored what LinkedIn Ads can do for your company? I've had the...
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Marketing
Decoding the psychology behind successful b2b pricing strategies
When it comes to B2B pricing strategies, it’s not just about numbers or cost-plus markups. Successful pricing is deeply rooted in understanding the psychology of your buyers—their emotions, perceived value assessments, and decision-making behavior. Over the years, I’ve engaged with countless...
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Technology
The untold benefits of fractional ctos for scaling tech-driven startups
In today's fast-paced and innovation-driven world, startups often face an uphill battle when it comes to scaling. Whether it’s managing limited resources, building a robust technology infrastructure, or competing against industry giants, tech-driven startups can find themselves overwhelmed. But...
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Technology
How to implement blockchain-powered supply chain solutions successfully
Understanding the Basics of Blockchain in Supply ChainsBlockchain is no longer just a buzzword; it has become a transformative force in modern industries, particularly in supply chain management. At its core, blockchain is a decentralized digital ledger capable of recording transactions securely...
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Investment
The untapped potential of micro-investing for small business growth
When we think about investments that can grow a business, the image that often comes to mind is large-scale funding rounds, angel investors, and extensive financial commitments. But what if I told you there’s an untapped power in micro-investing that could redefine growth for small businesses?...
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Strategy
Mastering cultural intelligence to build stronger international partnerships
In today's globalized world, the ability to build strong international partnerships has become a critical skill for businesses. Whether you're forming alliances with overseas clients, managing a multicultural team, or negotiating with global suppliers, one thing is clear: cultural intelligence—or...
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Marketing
How to optimize your b2b sales funnel using behavioral analytics
In today’s ever-shifting B2B marketplace, understanding your sales funnel and optimizing it effectively is no longer optional; it’s a competitive necessity. But here’s the thing: simply tracking leads and conversions isn’t enough. To truly refine your B2B sales funnel and tap into untapped...
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Investment
How to navigate the complexities of international investment opportunities
As someone who has spent years exploring the ever-expanding world of investments, I know firsthand how exciting—but also overwhelming—it can be to navigate international investment opportunities. With a global market that offers an unparalleled array of choices, from emerging markets to...
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Marketing
The ultimate playbook for creating high-converting b2b campaigns
Understanding the Essentials of a High-Converting B2B CampaignIn my experience, one of the biggest challenges marketers face is the complexity of B2B campaigns. Unlike B2C marketing, where the focus is on directly appealing to individual emotions, B2B campaigns are all about building trust,...
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